How to review landing page performance in GA4

This guide outlines the process of reviewing the performance of landing pages using Google Analytics 4 (GA4) for Shopify users.

Prerequisites:

  • Access to a Shopify site with Replo installed.
  • GA4 property properly configured on Shopify.
  • Familiarity with navigating GA4 interface.

Step-by-Step Guide:

1. Access Google Analytics 4:

  • Log into your GA4 account.
  • Ensure that it is properly linked to your Shopify site.

2. Navigate to Engagement Reports:

  • In GA4, go to the left-hand side menu.
  • Click on Reports.
  • Select Engagement.
  • Choose Landing Pages.

3. Customize the Report:

  • In the top right corner of the report, click on Customize Report.
  • Click on Metrics.
  • Add relevant metrics to your report, such as:
    • Add to Carts
    • Revenue
    • Conversion Rates (Session and User-based)
  • Apply the changes.

4. Save the Custom Report:

  • Save your customized report for future reference.
  • Name it something like Landing Page Performance Report.

5. Review the Data:

  • Adjust the time scale as needed (e.g., last 30 days, last quarter).
  • Analyze the performance of each landing page.
  • Pay attention to metrics like conversion rates, revenue, and user engagement.

6. Regular Review:

  • Make it a habit to review this report at least once a week.
  • This will help you stay on top of landing page performance and make timely adjustments.

7. Consider Ad Spend and Traffic Sources:

  • When reviewing the data, consider the amount of traffic and ad spend directed to each landing page.
  • This context is crucial for understanding the true performance of each page.

Notes:

  • This guide assumes that GA4 is already set up on your Shopify site. If not, refer to Shopify's documentation for setup instructions.
  • Regularly reviewing landing page performance can provide insights into user behavior and help optimize for better conversion rates.
  • Adjust the metrics in your report based on the specific goals and KPIs of your landing pages.

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