Yuxin here, I'm one of the co-founders of Replo. We get this question a lot.

I understand why subscriptions are annoying. I also think there's way too many software companies in the ecommerce ecosystem which price-gouges their customers.

My philosophy around pricing is that in the long run, we should make Replo as accessible as possible. Our incentives should be aligned, and if your business succeeds so should ours.

I won't name any names, but there are quite a few companies that charge 10x what Replo does for 10x less features. They do it because they think they can and they'll hire a sales force to try and convince they're the greatest thing since sliced bread.

Truthfully, it really isn't in our long-term best interest to charge small businesses more than what they can afford. We think that right now, our price point is the lowest amount we can charge while sustainably building a business that lasts.

I want our team to build a platform that we can be proud to recommend our family and friends, and we don't want to ship junk.

This is why we are building our product/engineering team team in San Francisco, and not to the lowest bidders in some agency dev shop overseas. This is why we offer best-in-class support to customers before they even pay us a single dollar. This is why we put so much focus on features like documentation, accessibility, and customer success when other companies do not.

That being said, sometimes we're not magically omniscient when it comes to setting pricing. At the end of the day, we have to pay our bills, but that doesn't mean we found the perfect price to charge for every use-case.

If you have some special use-case that we might not be aware of (e.g. you're running multiple brands simultaneously, you're running a non-profit, etc), send me an email at yuxin AT replo DOT app.

If we're successful, we should be making you and your team so much more money than what you're paying to us, and if we can't fulfill that promise, well — you shouldn't be giving us your business.