These are the metric definitions that Replo uses for the Replo Analytics product. If you have any questions about these metrics or definitions, you can contact our support team.
Name | Summary |
Session | A Session is a group of user events within your website or app that occur within a given time frame. The session starts when a user lands on your site. A session ends (times out) after 30 minutes of user inactivity, when no events are sent. |
Conversion | A Conversion is defined as the successful completion of a designated key event within a user session. For the initial launch, a conversion is directly tied to purchases, meaning if a purchase is completed during a session, it is counted as a conversion. Note: This is value is calculated differently based on the set attribution model in your dashboard. Learn more below |
Revenue | Revenue is defined as the total monetary value of all purchases made during sessions where a specific page was viewed. This metric is calculated in a single currency (set in workspace settings) and reflects the revenue generated directly from users who interacted with the page. Note: This is value is calculated differently based on the set attribution model in your dashboard. Learn more below |
Conversion Rate | Conversion Rate is defined as the percentage of sessions where a page was visited, and a purchase occurred during the same session. This metric helps ecommerce teams assess how effectively their pages are converting visitors into buyers. Derived as |
Average Order Value | Average Order Value (AOV) is defined as the arithmetic mean of the revenue generated from all purchases, divided by the number of conversions. This metric helps eCommerce teams understand the average amount spent by customers per order, providing insights into purchasing behavior and revenue generation. Derived as |
Revenue/Session | Revenue per Session is a metric that combines the insights from Conversion Rate and Average Order Value (AOV) to measure the average revenue generated from each session where a specific page was viewed. This metric provides a comprehensive view of how effectively a page contributes to overall revenue by considering both the frequency of conversions and the value of those conversions. Derived as |
Replo Analytics offers two attribution models to help you understand how conversions and revenue are distributed across your pages. You can switch between these models using the toggle in the top right corner of the Analytics page:
Entry Pages: When a conversion happens, it's fully attributed to the first page that a visitor views within that session.
All Session Pages: When a conversion happens, the full conversion is attributed to each page that was visited during the session.
Fractional: When a conversion happens, it's split evenly among all pages visited during the session.
Replo tracks its own events seperate from Shopify's event triggers. For example, the Replo-specific event replo.purchase is distinct from Shopify's purchase event, meaning Replo's purchase data is stored separately, providing an independent data source from Shopify's.