How to get marketing pixels to work

Last updated: June 6, 2024

Here's how to ensure marketing pixels are functioning correctly on Replo pages for tracking user interactions and custom events.

Prerequisites:

  • Access to your Shopify site's main theme.

  • Access to your marketing pixel and its installation instructions

  • Access to your Replo account

  • Basic understanding of JavaScript for custom event tracking.

Video Guide

Step-by-Step Guide:

1. Verify Pixel Installation on Shopify Theme:

  • If your marketing pixels (e.g., Meta Pixel, TikTok Pixel) are already installed on your Shopify site's main theme, they should automatically work on your Replo pages.

  • No additional action is required for basic pixel functionality.

2. Adding Custom Events to the Head Code:

  • If you need to add custom events that are not covered by the default pixel integration:

    • Navigate to the specific Replo page where you want to add the custom event.

    • Go to the page settings.

    • Find the section to add scripts to the <head> tag.

    • Paste your custom script or pixel code here.

3. Adding Custom Events to Specific Elements (e.g., Buttons):

  • To track interactions like button clicks:

    • Click on the button in the Replo editor.

    • Go to the Interactions tab.

    • Click on Add On Click Interaction.

    • Choose Run JavaScript.

    • Launch the code editor and paste in the JavaScript for your custom event.

    • Save the changes.

    • This will trigger the custom event when the button is clicked.

4. Testing and Validation:

  • After setting up the custom events, test them to ensure they are firing correctly.

  • Use tools like the browser's developer console or pixel-specific debugging tools to validate the events.

Notes:

  • Custom events allow for more granular tracking and can be tailored to specific marketing goals.

  • Regularly review and update your pixel configurations to align with any changes in your marketing strategies or website updates.

  • If you encounter issues or need more advanced configurations, consider consulting with a developer or the support team of the specific pixel provider.